Many people focus on the technical part of a website and forget to make a connection with the users. There may be thousands of other sellers who offer the same services as you. Thus, you need to make your site interactive and make an emotional connection with your customers. How do you convince a customer to come back to your site regularly? The following are simple tips to make your site more interactive.
- Social Media Plug-ins
Most people visit social media platforms either for fun or to gain educative information. You can create several pages and add a follow or like button for Twitter and Facebook platforms. You can also advise your clients to share your content and reach a bigger customer base. Your social media posts should link back to your website to increase traffic levels.
You can add a Facebook, Instagram or Twitter widget that will show your business’ posts in real-time. Social media is a great tool for marketing if you use it the right way.
- Users Forum
Customers can discuss different issues and offer advice using such forums. The choice of whether to include such forums depends on your niche. You can give direction on how the visitors should engage. You can also approve comments before allowing them to go live.
- Update Your Content Regularly
Sending an engaging newsletter and regular emails remind your customers to visit your site. Update your blog, post new videos, and podcasts. Share new content through email or social media pages, and encourage users to share. Include links in your newsletters that point back to your website.
- Allowing Commenting
The reader can share ideas on your articles through comments. Some comment plug-ins allow users to log in using their email address or social media accounts.
You can generate feedback through comments and improve your products. The comments can also help you identify gaps in the market and act accordingly.
Free tips and eBooks can attract more visitors to your site. You can offer discounts for a given time period to your customers. You can also surprise your customers through creative offers. Providing advice on the usage of various products and services in your niche is also advisable.
It is not always about the products that you offer. Sometimes customers need to feel like a part of your business. Some of these ideas are very cheap to implement, while others may require premium subscriptions.