There is no need to point out that social media have now become a part of our everyday life. The number of hours we spend online everyday managing our various social media accounts is testimony enough of how important it has become. Social media has gone beyond just a fad that helps us keep contact with friends and love ones, meet new people and follow trends to become a very powerful tool that can turn the tide of elections, grow businesses and even start revolutions.
Every business owner knows how important a vibrant social media presence is to the growth of their business. And for those who are still uncertain, this article will point out just how social media can help your business grow in the coming year.
Social media can help build your business’ credibility and build customer loyalty
Handled right, social media can help build the reputation of your business, making it more credible. Social media gives you the opportunity to interact with both existing and potential customers, get feedback from them and find out how you can do better. When customers buy your products or service, they go on social media to talk about how well it worked for them or not. If you constantly monitor your business mentions on social media, you can manage negative reviews before it goes viral and at the same time take advantage of the exposure from positive reviews.
Social media will also give you the opportunity to connect with complementary businesses, brand influencers and thought leaders. All of these will eventually help improve how people see your company. When people see your business in a good light, they will be more than happy to do business with you.
Social media is good for targeted marketing
One good thing about social media is that it can help you focus your marketing energies directly at the people that need your products and services the most. Because social media is centered on networks, it gives you the opportunity to target your marketing options so that it can reach the right audience. For example, if you run a marketing ad on Facebook, you can target your ad to concentrate only on people based on location, interests, demographics, connections and lifestyle. If you are running an ad on LinkedIn, you can segment your target audience by location, organization, job title, age and gender. This will give you better results. You can even track and measure your social media marketing strategies in real time with social media monitoring tools.
In essence, social media will give you a better return on your investment by providing better results than a traditional marketing system.
Increase your web traffic
Another way social media can help you in the coming year is by increasing the traffic to your website. Social media shares and mentions helps push people to your website. The more visitors you have, the better your chances of earning a higher page rank.
When people talk about the benefits of your business on social media, prospective customers would want to visit. We have seen a single link on twitter drive over 50,000 visitors to a website in one weekend and links posted on Facebook for a website that would that typically draw only a handful of visitors skyrocket into hundreds.
Capitalizing on the power of social media can help you get that much needed visibility for your business’ website.
Gain valuable insights about your customers
If you know exactly what your customers want, it would be very easy to satisfy and please them. Businesses can actually use social media to get useful insights into their customers’ needs, lifestyle and preferences.
A huge amount of data is generated daily on social media. And these are data that concerns your customers, both existing and potential. Every day, there are billions of likes, comments and shares on Facebook, millions of tweets, re-tweets and mentions on twitter and countless numbers of photos and videos uploaded to Instagram and YouTube. This huge amount of data contains a wealth of information that you can use to understand your customers – who they are, where they are and what they like.
Provides a cheaper but richer customer experience
Gone are the days when customers pick up their phones to reach your business, or send you an email. Now they simply drop a note on your social media profile and expect you to respond ASAP. If you can handle this right, it will be a source of cheap customer service for your business while at the same time providing better customer experience.
More than 60% of customers now go on social media for customer service; it is more convenient for them and offers them the opportunity to reach you for instant response. A recent study revealed that businesses that do their customer service on social media close more sales and make larger profits than businesses that do not.
It is important therefore, that in the coming year you put a qualified social media manager to handle the social media accounts of your business.
Keep your customers informed
If you are planning for the launch of a new product, or a contest, or simply have some important information you need to put across, there is no better place to do this than on your social media accounts.
Social media is the best tool to use in keeping your customers informed about updates and developments in your business. Because people are almost always online at any point in time, your message will be received in real time. Using social media to keep your customers updated not only helps you pass across messages; it also helps your business enjoy relevance. Your news has the potential to go viral and if it does, it will give a huge boost to your company’s profile and your balance sheet.
Social media has countless numbers of ways it can help your business grow. If you have not been using social media for your business, then you need to start in 2018. When you use it to learn more about your customers, engage them and boost your brand, you will see your business grow before your very eyes.