7 Top Considerations for Your New Ecommerce Website
Setting up an ecommerce website is a big deal for almost every business. The ability to offer your products and services to an audience wider than those that walk in to your brick and mortar store is a huge appeal. However, starting an ecommerce business is no easy feat. It involves a lot of moving parts and processes and taking a wrong step during the planning and implementation can throw a wrench into your plans.
If you have any plans to start an ecommerce website, or you have an existing product or service and would like to showcase it on a global scale, this article is for you.
Here are 7 major factors that you must consider when planning for a new ecommerce website.
Your domain name
The domain name you choose for your ecommerce website will play a huge role in its appeal. Whether you like it or not, a domain name is an essential part of the user experience. When your target customers find it hard to remember or spell your domain name, you are making it difficult for them to access the products and services you have for sale. You can decide to use your business name as your ecommerce website domain name, but whatever you decide to use should be something that is memorable and easy to spell. There are a lot of rules and suggestions on the internet on how to choose the perfect domain name, following these suggestions will help you avoid making a mistake when choosing a name for your online store.
Another key component of your ecommerce website is the platform you use. Your ecommerce website should be designed in a way that your customers can easily find the products they need without unnecessary hassle. There are many options when it comes to choosing an ecommerce platform. If you have knowledge of programming, you can design your own ecommerce site yourself, and, if you don’t have programming skills, you can hire a website designer to do it for you. But, apart from self-coded ecommerce websites, there are also free and paid platforms you can use to create your website. The popular CMS WordPress makes it easy to create an ecommerce website in a snap, and you don’t need to know coding to do so. Paid platforms you can use include Shopify, BigCommerce and Squarespace.
Security is a huge factor that can determine the success or failure of your online business. if your online store is not secure, you are putting the sensitive details of your customers at the mercy of thieves and cyber-crooks.
According to a study, ecommerce websites are some of the most targeted sites online. Hackers see small online stores as low hanging fruit and will target these sites due to their insufficient security measures. As an ecommerce website, you will be handling the financial and personal information of your customers and if these details are stolen, it can damage your business. So, be sure to put stringent security measures in place such as installing an SSL certificate to avoid compromising the security of your website.
One of the most challenging aspects of starting an ecommerce business is deciding what to sell. This is easier if you already have an offline product range and want to move them online. But, if you are starting from scratch, choosing a niche can be difficult. Before venturing into the world of online business, it is important that you first identify a niche and decide on a product that people actually need.
After identifying a good product, you need to do market research to determine if there is demand for this product, where it can be found and if you have the means to meet the demand for this product. It wouldn’t do to start your online store only to run out of products and fail to meet demand. However, it is even worse to start an ecommerce business and have a stock of products no one wants to buy, so make sure to do your research properly.
Know your competition
Most people venture into ecommerce business without bothering to research the competition. Knowing the competition is very important, as it will help you identify areas where you can improve so that you can present a better value proposition to your target customers. There are several ways you can go about getting information about the competition, such as going through their website, social media accounts and even buying from them. Never underestimate the importance of thoroughly researching the competition, as this is one of the best ways to differentiate your business.
One of the reasons people shop online is because they want to buy things from the comfort of their home or office without having to walk into a store. But this will be impossible if you don’t have the appropriate payment systems on your website. For your online store to succeed, you need to be able to accept electronic payments on your site. It is also important that you have a series of payment options so that your customers can choose the one they want to use. Find out from your bank the requirements for opening a merchant account so that you can accept card payments on your site. Or, you can also use any of the many credit card processing companies available. Note that these companies charge a commission for using their payment processing services.
Make sure that your payment process is seamless, user friendly and convenient. Your customers should not have to fil inl complicated forms before paying for products.
It is possible to have a beautiful ecommerce website and quality products without anybody knowing about it. This means you will not make sales and your online store will fail. The only way to attract customers to your website is by promotion. There are dozens of ways you can promote your new ecommerce website. You can pay search engines to drive traffic to your website, which is known as paid search, or you can invest in social media marketing. Don’t forget the importance of word-of-mouth advertising as this can attract a lot of customers, especially when you have a small marketing budget.
Your online store will definitely become popular if you have the right products, offer quality customer service and provide the optimal user experience, but you will need to spread the word for this to happen.