8 Most Important Pages for a Small Business
For a small business, a website is an important tool in their continuous effort to reach and attract as many customers as possible. There are certain pages that this website must contain in order to fully achieve this goal, all of them are essential and have been listed below.
The homepage is arguably the most important page of any website. It is the page that visitors are most likely to see on their visits and, as such, it will serve as a representative of the entire site. The home page must tell the complete story of the entire website. With a quick scan, visitors must be able to tell what product or service your business offers, the type of business you are running (small localised business, fully corporate, internet based), your priorities, and how they can receive your services. For this reason, the most successful businesses will have homepages that contain minor extracts of their other important pages. One crucial bit to include in your homepage is a way for customers to order your product or service right from that page. If you’ve done a good enough job on your homepage, customers will want to make a purchase without even looking at any other page.
The primary purpose of this page is to give your customers an in-depth understanding of your product or service. This page will cover If you are selling a product directly to the end users, and you might want to detail the processes involved in its creation, packaging, and delivery. Additionally, this is where you will truly get the chance to highlight the way your product and business is different from the others in the same industry. It is important that you highlight the differences between your business and those within the same niche. This is what your potential consumers will use to decide between you and your competition.
The about us page is an essential page for any website. This page exists to help your customers and visitors learn more about your business, its practices, and its priorities. It is advised that, with a small business, you try to make this page a little personal, as this will help you build a deeper connection with your customers. Additionally, this page will also inform your customers on the essentials of your brand as a whole, which might not directly concern the product. There is also often an ‘about us’ column within the homepage, this is usually a summary of the actual page. It is important that your about us page is not the same copy pasted paragraph.
Contact us page
A lot of businesses will have this particular page joined with the about us page. This is not necessarily a bad practice. This contact us page will not necessarily have a lot of information within it, usually just a business line, email address, and/or a social media account. Additionally, if you have any specific times or days when your business can be reached, these should be added. Even if you do not have a separate contact us page, it is important to have a separate link to this within the homepage and tabs, to make it easy for your customers to find it. Some businesses have an online query form on their contact us page and it is a good idea for you to do the same. This gives the customers an avenue to contact you right there on the site.
Meet the staff
This is another essential page on the website of a small business. Its purpose is to put human faces to the business to promote bonds with customers. In the marketing world of today, the staff are as much a part of the brand as the product itself. If you own and operate this business personally, this page should tell your story. If not, all relevant staff should have their own space on this page with personal and, if possible, humorous snippets. Any information about the staff that may have a positive effect on the customers should be included as well.
The existence of this page on the website is entirely dependent on the nature of your business. If your page sells a simple one-time product or service, this might not be all that important. However, this does not mean that you cannot have it. Any business website can have a sign-up page. This might simply offer a few extra features, such as a dashboard where they can view select items, the ability to review or post queries, the ability to chat with other members, and so on. It is important that your sign-up page is not overly complicated; it should begin simply with the most important details such as email address, username, and password. Then other relevant information should be collected after sign-up. Similarly, a newsletter that informs visitors on changes within the site is usable in place of a full sign-up.
A lot of companies have created a blog to support their business. The essence of the blog is to give customers an additional reason to visit their website beyond the product or services that they offer. In this case, the blog is secondary and so it does not have to be an overly complex endeavour. It can be focused on the product of the business or a fairly different product that the customer may find interesting. It should be updated twice a week at minimum, should be interesting, and it should be well written and curated.
Associated businesses page
This page is important if your business is partnered or in any way associated with another business that has a positive reputation. A page detailing this partnership will help to attract additional customers, inspire trust, and generally make your business look more professional.